According to CoinMeta, before the announcement of ChangeNOW, TON executive Martin Masser joined their team to be responsible for establishing strategic partnerships and ecosystem relationships, driving the next phase of development of their crypto super applications. Masser has extensive experience in traditional banking, Web2, and Web3 fields and will lead strategic relationships with blockchain networks, wallets, fintech companies, and payment providers. This appointment marks ChangeNOW's transition from an independent crypto service to a connected product, where users can buy, store, exchange, trade, send, and receive digital assets on a single platform. Masser stated that the best partnerships can create access, adoption, and attention, and his goal is to establish relationships that enhance the value of the product.