According to CoinMeta, Revolut has announced the launch of its native Zama token in the European Economic Area, allowing over 70 million users to trade on the platform. Zama stated that this launch will enable them to reach more than 15 million cryptocurrency traders who use the Revolut application, and users do not need to open a new account or complete additional identity verification to purchase the token. In addition, Zama plans to launch a learning and rewards campaign later this year to educate users about the importance of online privacy for widespread adoption.