According to CoinMeta, there are suspicions that Base App has officially removed its associated creator Jesse from its promotion efforts. Multiple crypto users have shared screenshots of automated operations. In mid-July, Jesse admitted that Base failed in its bets on social media and creator tokens on the blockchain, and handed over the leadership of Base App to Coinbase. Cobie (Jordan Fish) took over, focusing on the development of the Base chain to promote it to become a "global financial blockchain." Since then, Base App has shifted its focus towards transaction priority and multi-chain development.