According to CoinMeta, the largest retail investment platform in the UK, Hargreaves Lansdown, has begun offering 9 types of BTC and ETH ETN to eligible customers. These products come from BlackRock's subsidiaries, including iShares, CoinShares, WisdomTree, 21Shares, Invesco, and Bitwise. The annual fee for these products ranges from 0% to 0.35%. The platform has approximately 2 million customers, and investors are required to complete a suitability assessment and a 24-hour cooling-off period before making transactions. Hargreaves Lansdown previously stated that Bitcoin "does not belong to the category of assets." The launch of these products comes less than a year after the UK Financial Conduct Authority (FCA) lifted its ban on retail investors purchasing cryptocurrencies in October 2025, indicating a clear shift in the platform's product strategy.