According to CoinMeta, Bybit announced the launch of a new global brand theme, “Make Your Move”, marking the company’s further evolution from a cryptocurrency trading platform to a full-stack financial platform. Since its establishment in 2018, Bybit has developed into a comprehensive platform that connects markets for cryptocurrencies, stocks, gold, foreign exchange, indices, and derivatives, and has also integrated channels for payments, consumption, wealth management, institutional solutions, and intelligent financial services. The new brand positioning continues the vision proposed by co-founder and CEO Ben Zhou at the beginning of the year, focusing on the diverse choices users have on an interconnected financial platform and emphasizing a user-centered financial experience. Bybit has over 80 million registered users in 181 countries and regions, offering more than 442 spot assets and 235 tradable instruments from traditional financial markets. The P2P network covers 48,000 active merchants. This brand renewal reflects Bybit’s transformation from within, further strengthening its commitment to opening global financial opportunities to a new generation of users.