According to CoinMeta, Alaska Airlines announced that it will increase its investment in premium travel by introducing a new type of long-haul cabin, "__Premium Reserve", and upgrading the business class and reclining seats on some Boeing 737-10 aircraft. The new cabin will be put into use in 2028, offering a seat pitch of 38 inches, adjustable leg and calf support, a 16-inch Bluetooth screen, and USB-C charging ports. Alaska Airlines stated that "a premium experience is not just about the seat; it's about the overall feeling from booking to boarding."