Meta CFO: The investment return cycle of the new AI is longer, but its potential is huge.
2026-10-24 04:01:16
According to CoinMeta, Meta CFO indicates that the return cycle for a new round of AI investments is longer than that of the core advertising business. However, these investments have already brought considerable additional advertising revenue through higher user engagement, better recommendations, and more efficient monetization methods. He pointed out that with these advancements, the company's MSL investments are creating the necessary technology and infrastructure to unlock significant new revenue opportunities and enhance business capabilities. Although the return period for these investments is longer, the wide range of monetization opportunities and internal efficiency give them confidence in their long-term potential.
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