According to CoinMeta, Salesforce today announced the acquisition of AI startup Cresta for $2.7 billion. Cresta is a nine-year-old manufacturer of contact center software, and was valued at $1.6 billion during its Series C financing in 2022. The company completed a $125 million Series D financing in November 2024, led by World Innovation Lab and the Qatar Investment Authority. This information comes from people familiar with the matter.