AI The demonstration may look very impressive in just five minutes. But once customers start using the product, they will integrate it into workflows that you never anticipated, demanding stability and reliability. They will quickly assess whether it solves significant problems and whether it can become a part of their way of working – or whether it’s just another AI experiment that they give up after trying it out.
On TechCrunch Disrupt 2026, representatives from Anthropic, Gamma, and Clay will gather in AI Stage to participate in a discussion titled "What Happens When Anthropic Sees Enterprises Truly Deploy Claude." This dialogue will encompass two aspects of AI deployment: the patterns observed in corporate implementations, as well as the first-hand experiences of the founders who have actually built AI products that people will use.
Purchase a Disrupt ticket and you can save 50% on the second ticket of the same type. Listen to what AI leaders and founders have learned when the product is actually faced with customers. Such an exciting event is suitable to attend with colleagues, partners, or peers.
What will happen after AI goes live?
Most discussions about the company AI focus on what the company "can" do with it. However, the person in charge of the AI application, Cat, de, and Jong, takes a more interesting approach: what happens after deployment.
de and Jong collaborate directly with enterprises that incorporate Claude into their critical workflows. In Disrupt, she will explore which deployments will be successful, which will stall, and what factors have led some organizations to still be in the pilot phase after 18 months, while others have already derived real value from them.
If you are selling AI to enterprises, these patterns are very important. The experience of de and Jong will provide a first-hand perspective to help understand what changes occur when AI moves from the trial phase to the critical workflow, and why some organizations can move to the production environment while others cannot.
Want to know what distinguishes the pilot phase of AI from its actual deployment into production? Register for Disrupt and you can get a 50% discount on your second ticket.
How to get people to use the products you create?
Anthropic can identify common patterns in corporate deployments, while Gamma, co-founder and CEO Grant Lee, takes a different approach: by looking at what it's like inside a company that builds AI products and actually gets people to use them.
Gamma has evolved its AI platform from a substitute for traditional presentation software into a more versatile tool for visual communication. In March, it was reported that as the company expanded the use of AI tools to marketing materials and other forms of visual content, the number of Gamma users had approached 100 million.
This approach, on a scale of Lee, provides a useful perspective to answer the core question of this discussion: What makes AI product sufficiently useful that customers will continue to come back and use it? What changes occur when people start using it in ways you never anticipated? And how can we transform the powerful AI capabilities into a product that truly solves users' pain points?
Building a AI product is one thing, but getting people to incorporate it into their work methods is another. Purchase Disrupt tickets and listen to the experiences of Gamma along the way.
What happens when AI becomes part of the workflow?
Clay, the co-founder and CEO, brought another founder's perspective: he was working on building a product that integrates AI into the company's methods of finding and contacting customers. Clay provides the infrastructure needed to import data, run agentic workflows, and initiate GTM ( go-to-market ) actions.
In January this year, TechCrunch reported that when Anthropic launched interactive office tools in the Claude interface, Clay was one of the first applications to be integrated into Claude. Therefore, his perspective on this topic is particularly relevant.
This brings Amin very close to the issues that we aim to explore in this discussion: where AI is truly useful, how it can be integrated into existing workflows, and what will happen once customers begin to rely on it.
de, Jong, Lee, and Amin will bring different perspectives to this transformation. Anthropic can identify common patterns in corporate deployments, while Gamma and Clay can test these patterns based on the actual usage by customers they observe.
Want to experience AI from a dual perspective? Check your Disrupt ticket options and save 50% on the second ticket of the same type. Listen to key AI perspectives from Anthropic, Gamma, and Clay on AI Stage.
Listen on Disrupt in 2026 to how AI products surpass demonstrations.
An impressive demonstration can show what AI is capable of. However, a more severe test comes when customers begin to rely on it. On Disrupt, Anthropic will provide an overall perspective on enterprise deployment, while Gamma and Clay offer the perspectives of the founders regarding how to build AI products that people will actually use.
Welcome to Moscone West in San Francisco from October 13th to 15th to attend Disrupt. Over 10,000 founders, investors, operators, and technology leaders will gather to host more than 200 events across six industry stages, roundtables, and side sessions, with over 250 speakers, as well as more than 300 startups participating in the exhibition, along with matchmaking and social activities.
Register for a ticket and you will get a 50% discount on the second ticket. Listen to how Anthropic, Gamma, and Clay can transform the capabilities of AI into products that people can actually use.
