Las Vegas and San Francisco, September 30, 2026 / PRNewswire / -- Today, at their annual customer conference Celebrate '26, they announced several significant Revenue AI announcements. The conference was held on-site in Las Vegas. Gong, the co-founder and CEO, discussed the next phase of Revenue AI's evolution and announced the launch of several new innovations, including Gong Enrich, Agent Builder, as well as Deep Mode within Gong Assistant. Gong also announced the launch of Gong Activate, which is the next generation of Revenue AI, aimed at enabling teams to deploy action processes that can win, retain, and expand customer accounts, with agents and sales staff working together based on the same blueprint.
Launch Gong Activate
Enterprises are no longer satisfied with simply assessing AI; they desire scalable results. Although modern AI has lowered the threshold for task automation, without deep contextual intelligence, it cannot be trusted to handle the complex tasks that drive revenue growth. This is also the context behind Gong Activate, whose core is the vision of a self-improving "revenue cycle" as outlined in Gong.
Gong will capture an organization's unique institutional knowledge within Gong Revenue Graph. From buyer profiling and competitive positioning to the closing strategies of top sales personnel, it will build a continuously improving business model.
Gong Activate will transform these into effective actions. The always-online agents will continuously evaluate each account, business opportunity, and revenue action to form detailed recommendations regarding the best course of action. This will enable Gong Activate to coordinate the most valuable revenue efforts. It will provide team members with the latest and most relevant guidance and offer specialized agents the context needed to work together, automating time-consuming steps while remaining fully in line with the plan.
The measurement mechanism will create a continuous feedback loop, re-integrating the results into Revenue Graph, allowing each decision and action to further optimize the next step. The result is a virtuous cycle of revenue that helps new sales personnel perform like seasoned professionals, builds trust in automated workflows, and continuously alters the performance distribution curve.
Gong, Co-Founder and CEO, stated: "Gong founded Revenue AI in 2015. Today, we take another step forward by announcing Gong Activate – which revolves around the vision of a self-improving revenue cycle centered on Gong. For years, AI has taught you how to win. Now, AI will win transactions for you. This means faster cycles, higher win rates, and sales personnel executing proven strategies, rather than relying on guesswork."
New Product Innovation
In addition to Gong Activate, Gong also introduced new products and enhanced features in the latest product release Mission Callisto, aimed at helping the revenue team to advance their work more quickly and with less friction. Highlights include:
- Gong Enrich: A new sales data completion service that helps to fill in the gaps in data that slow down the progress of sales personnel. It automatically fills in missing account and contact information, allowing sales staff to spend less time on research and more time on taking action. The partners releasing Enrich include Apollo, Findymail, Firmable, Kernel, LeadIQ, Lusha, RocketReach, Wiza, ZeroBounce, and ZoomInfo.
- Agent Builder: Allows teams to create custom agents that automatically run when defined events and conditions are triggered, helping to automate and scale the most critical workflows that lead to success. Users can define trigger conditions, steps, and actions, or they can simply describe the desired agents in natural language. In this way, as long as the appropriate events occur, the workflows will run consistently throughout the business without relying on anyone to remember to initiate them manually.
- Deep Mode: One of the agents in Gong Assistant, responsible for handling the investigative work behind those tricky business issues, transforming what would otherwise require hours of manual digging into well-founded and comprehensive answers.
To learn about the latest releases and all the innovations in Mission Callisto, click here to read more.
Show customer achievements
AT & T Business, Anthropic, Cisco, Experian, Snowflake, Thomson Reuters and other customers took to the stage to share how they achieved real results with the help of Revenue AI. Highlights include:
- AT and T Business are driving better business results through Gong. One example is coaching and training: by using scorecards, call reviews, and manager feedback in Gong, they have achieved a 54% increase in sales representative productivity. In addition, users of the 12 Gong functions they are employing perform better in terms of productivity each time than those who do not use them.
- Cisco made its comeback a year after deployment, and now it has reached a sufficient scale to measure real results: 18,000 Gong licenses have been deployed across the company, insights have been gained from over 450,000 conversations, and the entire sales team has been enabled to operate on Gong Engage. This has led to a significant increase in productivity, including considerable additional revenue from executing over 50,000 Engage processes. The transaction volume of the early adopter teams was approximately 32% larger, and their win rate was 26% higher.
- Experian integrated a department composed of four independent acquisitions into a platform driven by AI – not starting with tools, but by first identifying three specific areas that needed improvement: coaching, continuity, and renewal risks. As a result, the win rate increased by 25%, which proves that AI cannot create strategies for you; it can only amplify them.
Celebrate Other Highlights of '26
Celebrate On the 26th, Daniel Pink, a best-selling author from The New York Times, will also be invited to give a keynote speech. His works include To Sell Is Human, Drive, When, The Power, of, Regret, and A Whole New Mind. Pink will discuss "5 Ways to Prepare for the Future" and provide a brief overview of the major trends reshaping business. He will also share a set of scientific and actionable recommendations to help people make progress in turbulent times. Attendees will receive a clearer framework for persuasion, which is based on how real people think and make decisions, rather than sales techniques.
Learn more
For more information about Celebrate '26 and to watch the event replay, please visit https :// www.gong.io / events / celebrate.
About Gong
Gong leverages the power of AI to transform the way revenue teams win deals. Gong Revenue AI unifies data, insights, and workflows into a trusted system that observes, guides, and takes action in conjunction with the world's most successful revenue teams. With the help of Gong Revenue Graph, dedicated agents, and trusted applications, Gong assists over 5,000 organizations worldwide in gaining a deeper understanding of their teams and customers, automating key revenue workflows, and winning more deals with less effort. For more information, please visit gong.io.
