ITG's Storyteq has been rated as a leader in the DAM field for the third consecutive year by Gartner thanks to its advanced AI methods.
PR Newswire
1h ago
Ai Focus
Inspired Thinking Group ( ITG ) indicates that its marketing platform Storyteq has been rated as a leader for the third consecutive year by Gartner's 'Digital Asset Management Magic Quadrant'. The company states that this recognition is related to its Halo Intelligence and AgentConsole as well as other AI capabilities, and emphasizes that the platform can support content lifecycle management and large-scale automation under a unified governance framework.
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London, October 28, 2026 / PRNewswire / -- Inspired Thinking Group The marketing platform Storyteq under ITG has been rated as a leader in __BJWKEEP_00005® "Digital Asset Management Magic Quadrant" for the third consecutive year.

Storyteq indicates that its continuous recognition stems from the rapid adoption of its advanced feature Halo Intelligence ® by large enterprises; this platform is capable of recommending the most suitable and relevant marketing assets for different target audiences and use cases.

Another key innovation of Storyteq is AgentConsole ™. This feature enables brands to unify and manage all AI proxies within a single system, while also possessing robust governance capabilities. With the help of AgentConsole ™, enterprises can quickly deploy AI proxies in a controlled environment, thereby supporting high-performance content operations and orchestrating end-to-end workflows on a large scale.

ITG CEO Andrew Swinand stated: "The reason why Storyteq is surpassing traditional platforms lies in our approach to artificial intelligence. Many companies treat AI as a series of disconnected functions, whereas we have created a completely unified, agent-based content operating system. Storyteq integrates AI into the way people perform their daily work."

He also stated, "I believe that this is also reflected in our being once again recognized as leaders in the highly competitive DAM sector, according to Gartner ® Magic Quadrant. This achievement is due to our team, who have excelled in their work and maintained an unwavering commitment to innovation."

Storyteq indicates that through AgentConsole ™, the platform can deploy collaborative proxy teams to ensure brand security and undertake tasks ranging from compliance checks and workflow orchestration to real-time visual verification of brand standards.

In addition, by integrating Halo Intelligence, the platform can also proactively inform marketing managers about which assets are being effective, the reasons behind their effectiveness, and how to dynamically adjust these assets in order to achieve immediate return on investment across various channels ( ROI ).

Swinand added, "We are not just creating a digital asset management (DAM) system to help users generate and search for content more quickly. What we provide is an open infrastructure that is independent of the (AI) model, used to manage the entire content lifecycle."

Earlier this year, Storyteq was also recognized as a leader in Gartner ®'s 'Content Marketing Platform Magic Quadrant' ( CMP ), and it ranked above all other platforms on the 'Execution Capability' axis. This marks the fourth consecutive year that Storyteq has been listed as a leader in this category.

Storyteq indicates that both Storyteq DAM and Storyteq CMP are based on the same core architecture. Therefore, enterprises that purchase both solutions at the same time can enjoy a unified experience on a single platform. This enables companies to integrate governance with creative activities, covering the entire process from initial strategies and work processes to asset management and deployment.

ITG Chief Strategy Officer John Kirk stated: "For organizations that deploy AI solutions, governance remains an obstacle. Traditional platforms are unable to manage the associated risks; in contrast, Storyteq is designed as a central coordinator that can instantly verify each automated operation according to established brand rules, while also preserving the history of all assets in a secure and tamper-proof record."

He stated, "We provide global enterprises with the necessary infrastructure to enable them to rapidly scale up content automation without losing control over their brands and compliance."

Storyteq indicates that one of its core capabilities is its highly flexible configuration and scalability, which enables it to support enterprises on a global scale and to adapt to the specific needs of each enterprise, without being limited by the number of users, brands, or markets.

Storyteq DAM is designed to integrate seamlessly with other complementary platforms and operate in coordination, thereby unifying all business activities and data of a global organization into a single, credible source of information.

Objectivity Statement

Gartner, "Magic Quadrant of Digital Asset Management Platforms", authored by Rene Cizio, Tia Zervas, and Karen Lee, October 26, 2026.

Gartner and Magic Quadrant are trademarks of Gartner, Inc and/or their affiliated companies.

Gartner does not endorse any companies, suppliers, products, or services mentioned in its research publications, nor does it recommend that technical users choose only those suppliers that have received the highest ratings or similar titles. Gartner The research publications represent solely the views of Gartner, a business and technology analysis firm, and should not be regarded as statements of fact. Gartner No express or implied warranties are provided regarding these publications, including warranties of suitability for sale or for a particular purpose.

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