Microsoft Ad Awards recognize Scorpion for its unique ability to use customer and revenue data to guide ad placement.
Salt Lake City, November 9 (Reuters/ PR Newswire ) – Scorpion, a provider of digital marketing and technology solutions for local businesses, has been awarded the “Data Integration Excellence Award” in the 2026 Microsoft Advertising Partners Awards. This award is intended to recognize partners who have found new ways to use data to enhance advertising performance.
The reason Scorpion won this award is that the company expanded its advertising technology by directly integrating customer call tracking and CRM data into Microsoft Advertising's ad campaign decision-making process. This technology automatically adjusts the advertising budget by identifying which leads ultimately convert into booked services or signed contracts, thereby directing more funds towards the services and markets that generate business.
Among the connected accounts under Scorpion, customers observed a 97% increase in attributed revenue. As the revenue results became visible, two-thirds of the accounts increased their investment in Microsoft ads, with 26% of these accounts increasing their spending by five times or more.
Scorpion, the Senior Vice President of Advertising, stated: "If a lead ultimately does not convert into business, then it doesn't hold much significance. We possess data that can tell us what generates revenue for our clients, and we also have the technology and solutions to make better advertising investments based on that data. So why not use this data to benefit our clients? We are honored to see that Microsoft Advertising recognizes the impact we have on the companies we serve."
Microsoft's automated bidding technology uses activity data to optimize ads, while the system of Scorpion provides additional information about which leads are converting into paid customers. This gives Microsoft's ads better insight when determining which conversions are most valuable.
Microsoft's Advertising Channels Cooperation Director Sarah Reeves stated: "Scorpion combines advanced technology, profound industry expertise, and a strategic team to help small and medium-sized enterprises transform meaningful data into measurable growth. We are immensely proud of the achievements we have made together, and this recognition reflects the strength of our collaboration, as well as our joint commitment to helping small and medium-sized enterprises compete, grow, and succeed."
For more information about the Microsoft Advertising Partners Awards and the complete list of winners, please visit: https :// about.ads.microsoft.com / en / blog / post / october-2026 /2026- microsoft-advertising-partner-awards-north-america-winners-announced.
About Scorpion
Scorpion is a leading enterprise that helps local businesses succeed through RevenueMAX. RevenueMAX is a comprehensive digital marketing solution designed to maximize revenue for local businesses. Scorpion is driving the industry to shift from focusing on leads to focusing on what really matters: revenue growth. With award-winning artificial intelligence and over 25 years of marketing experience, Scorpion brings more customers, more revenue, and most importantly, a better return on investment to local businesses. Using Scorpion, there are no guesses, only growth. For more information, please visit Scorpion.co.
Contact Information:
Scorpion Public Relations
ScorpionPR @ scorpion.co
