HELSINKI, November 10th / PRNewswire / -- Supermetrics, which provides marketing intelligence platforms for over 200,000 enterprises, today announces the launch of Campaign Management. This is a new solution designed to help marketers bridge the gap between understanding ad campaign performance and taking action. By integrating cross-platform performance marketing data and ad campaign operations into AI chat, Supermetrics aims to help businesses transform AI marketing recommendations into optimization actions through simple in-chat approvals.

For many years, marketers have relied on increasingly complex tools to understand the performance of their advertising campaigns. However, putting these insights into action often remains a fragmented and manual process. Teams must switch between multiple advertising platforms, integrate fragmented data, and translate recommendations into adjustments to their advertising campaigns. This not only consumes time but also slows down their ability to respond to issues with advertising campaigns and changes in performance marketing priorities.

Campaign Management addresses this challenge by directly connecting marketing intelligence with the execution of advertising campaigns. This solution is built on the existing data infrastructure of Supermetrics, combining credible and interconnected marketing data with AI-driven workflows, enabling marketers to identify opportunities, assess suggested changes, and take action across various advertising channels within any AI solutions they are currently using.

Supermetrics CEO Anssi Rusi stated: "Every marketing team is under pressure to start using AI, but not all teams start from the same point. Some teams are still connecting data; others are already using tools like Claude to analyze performance and think about what to do next. For these teams, the question is, 'Why do I have to step outside of this conversation to make changes?' That’s exactly the audience we serve with Campaign Management. They want to be able to implement recommendations right where they are working, while still having control over what happens with their advertising campaigns."

From Marketing Intelligence to Intelligent Action

Campaign Management represents the next step in the evolution of Supermetrics from marketing data integration to marketing intelligence and execution driven by AI.

Unlike isolated, platform-specific recommendations, Campaign Management is designed to help marketers make decisions from a broader perspective of marketing performance and business priorities.

This solution introduces a number of features aimed at assisting the marketing team:

• Connect insights with execution: Through interconnected workflows, reduce the manual steps between identifying opportunities in ad campaign performance and implementing changes.
• Cross-platform management of advertising campaigns: Work across supported advertising channels with a more unified experience, reducing the need to switch back and forth between individual advertising platforms.
• Let AI suggest improvements: Base the analysis and recommendations of AI on interconnected marketing data and business context to help the team make decisions that are in line with goals.
• Maintain manual supervision and control: Apply configurable approval, permission, and budget safeguards to advertising campaign operations, allowing marketers to have control over how the recommendations supported by AI are executed.
• Improve transparency and accountability: Maintain visibility of changes and operations in advertising campaigns through logging and monitoring functions.

A six-person digital marketing agency that serves high-end and luxury wineries, Premier Cru Solutions, stated that by using Supermetrics Campaign Management, Supermetrics, for, and Claude, they have saved approximately 30% of their time. This team is able to create, reorganize, and optimize Google Ads and Meta advertising campaigns within a single chat window, allowing them to use the saved time for more in-depth customer analysis. During one Google Search reconstruction, the agency originally estimated that it would take 14 hours to set up the advertising campaign, but it was ultimately completed in just two hours, with only minor fine-tuning required afterward.

Premier Cru Solutions, the founder and head of growth, Matthew Thompson said: "By integrating our data into Claude through Supermetrics, we have changed the way we analyze things. Campaign Management is now changing the way we work. We identify issues within the same chat window and complete repairs on Google and Meta. Moreover, every change goes through a thorough check before being rolled out. What we estimated would take 14 hours to set up with Search actually took only two hours. Instead of using that time to acquire more clients, we used it to provide our customers with answers they might never have gotten before, using richer data in the process."

Build a more interconnected advertising ecosystem

As advertisements become increasingly complex, marketers need solutions that can integrate data, intelligence, and execution on the platforms where their advertising campaigns are conducted.

The Campaign Management associated with Supermetrics can manage advertising campaigns on Google, Meta, LinkedIn, Microsoft Advertising, TikTok, Snapchat, and ChatGPT Ads. This reflects the growing importance of credible data connections and more operational marketing intelligence.

Snapchat Senior Manager of Brand Product Cooperation, Alfie Villanueva Brandt stated: " Snapchat is committed to helping businesses of all sizes reach new customers and drive growth. Our collaboration with Supermetrics enables advertisers to transform insights into action using the AI tools they are already employing, simplifying ad campaign management and making it easier to achieve better results."

Microsoft Advertising Vice President of Partners, Jason McKay, stated: "At Microsoft Advertising, we believe that AI has the capability to make marketing simpler, more interconnected, and more actionable. Together with partners such as Supermetrics, we are helping marketers transform reliable and interconnected data into better decisions and faster actions, while allowing them to maintain control."

TikTok, the person in charge of global monetization product collaboration, stated: "Proxy AI is transforming marketing, and to unleash its full potential, an interconnected ecosystem is needed. TikTok MCP Server enables developers and platforms to build AI solutions that can seamlessly connect with TikTok, helping to reduce complexity, speed up processes, and drive real business results."

AI The Next Chapter of Driving Marketing

The launch of Campaign Management is built upon the broader efforts of Supermetrics, which aims to make marketing data more accessible, more actionable, and better adapted to AI.

As AI becomes more deeply integrated into marketing workflows, the challenges faced by organizations are shifting from simply obtaining information to ensuring that AI-driven recommendations are based on reliable data, relevant business context, and appropriate human oversight.

With the help of Campaign Management, Supermetrics is expanding its role from helping marketers understand performance to assisting them in taking action based on that understanding.

This release is also built upon the recent progress in AI's drive marketing workflow, including its integration with Claude. This further strengthens the company's vision for a more interconnected marketing ecosystem, within which AI can support the entire process from data analysis to informed action.

Rusi added, "The value of AI will only depend on the data and context behind it. The future of marketing is not to leave every decision to AI; rather, it is to empower marketers with sufficient intelligence, confidence, and control so that they can take action at the speed required by the business. Campaign Management is an important step towards making this future a reality."

About Supermetrics

Supermetrics is a marketing intelligence platform that helps marketers integrate data from various marketing and sales sources to obtain reliable insights, and to take action directly through their preferred AI chat tools. Over 200,000 companies around the world use Supermetrics, including TBWA, Dentsu, Dyson, Heineken, AirFrance, Levi, and Deloitte. Founded in 2013, with its headquarters in Helsinki, Finland, Supermetrics employs 350 people in Europe, Asia, and North America.

Media contact:

Lauren Warble

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Correction: In earlier versions of this press release, the title and the first paragraph incorrectly contained Campaign Manager. It has now been corrected to Campaign Management.