According to CoinMeta, as reported by Coinpaper, the rate of change in market capitalization often exceeds the actual business changes of a company. Despite almost no changes in the company's revenue, assets, or operations, its market value can still lose billions or even hundreds of billions of dollars. Market capitalization is calculated by multiplying the price per share by the number of outstanding shares, and since stock prices can change every second, market capitalization can fluctuate dramatically. Taking Nike as an example, its market capitalization dropped from about $264 billion at the end of 2021 to about $57 billion in September 2026, a decrease of over $200 billion, yet its annual revenue remained approximately $46.4 billion, virtually unchanged. The market's revaluation of Nike was much more drastic than the actual contraction of its business. Market capitalization represents the price that investors are willing to pay for a company's stock and reflects expectations for the future, not just current sales performance.