According to CoinMeta, the Hong Kong Monetary Authority (HKMA) expressed concerns regarding illegal promotion activities related to the use of USDC on Chelsea's 2026-27 season jerseys and stated that they would not comment on individual cases. To determine whether such promotional activities constitute active marketing of unauthorized stablecoins in Hong Kong, factors such as the language used in the promotion, the target audience, the domain name, and the promotional plan need to be considered. Publishers and live streamers who release content created by others may be exempted if they meet certain conditions.