CoinMeta data: A new study by management consulting firm Bain shows that only 6% of marketing organizations believe that AI is having a significant impact on performance, despite 95% of marketers stating that their organizations have adopted AI tools. Bain defines companies that perform exceptionally well as “leaders,” and these companies are more likely to indicate that they have seen growth from AI. The study also found that 70% of global senior marketing decision-makers say they have not yet seen significant cost efficiency from AI. Bain partner Laura Beaudin stated that many companies are reorganizing their teams and work processes to make better use of AI.