According to CoinMeta, Salesforce recently announced that it will transform its proxy permission list into a CRM product, aimed at giving merchants greater control over proxy traffic. This product will be launched in the winter of 2026 and will include management functions for external customers, as well as integration with the API and model context protocol (MCP) servers from Mulesoft, Heroku, and Apex. An announcement from Salesforce indicates that early results show that proxy-driven shopping traffic can increase conversion rates by 13% and add-on purchase rates by 17%. Although these figures come from supplier reports and no independent test data have been released yet, this is the first attempt in the market to quantify proxy-driven shopping traffic.