Salesforce acquires AI enterprise Braze for approximately $5.66 billion
2026-10-21 08:32:20
According to CoinMeta, Salesforce announced the acquisition of AI company Braze for approximately $5.66 billion. This transaction will strengthen Salesforce's presence in the field of artificial intelligence, and the stock price of Braze rose by over 50% after the announcement of the deal. Shareholders of Braze will receive $47.50 in cash per share, which is about a 58.1% premium over the closing price of the previous trading day. The company serves approximately 2,770 clients, including Canva, Instacart, and Venmo. Its AI tool helps marketers optimize content and distribution channels. Salesforce expects the transaction to be completed in the fiscal year 2028 and stated that this acquisition will not change its performance expectations for the fiscal year 2027.
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Source:Internet
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