The domestic trendy toy market is approaching a scale of tens of billions, while overseas trendy toys are actively adapting to Chinese young people.
2026-11-09 15:36:45
According to CoinMeta, the current domestic trend toy market is approaching a scale of tens of billions. Over 70% of consumers place more emphasis on emotional companionship and community-based social interactions. In earlier years, overseas brands could easily achieve sales by directly distributing their products in China, but this approach is no longer feasible today. At the 9th Hongqiao International Economic Forum, overseas exhibitors generally mentioned that adapting to the Chinese market and collaborating with local partners has become a necessity. The domestic industry infrastructure is well-suited to this: Dongguan is proficient in precision mold making and small-batch prototyping, Yiwu handles accessories, packaging, and trade logistics, while the Yangtze River Delta region is home to IP design and quality control teams. Multiple regions work together to minimize the new product development cycle.
Source:Jin10 Data
This content is for market information only and does not constitute investment advice.
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