On October 16th, according to a report from technology media notateslaapp, users reported that Amazon had blocked them from placing orders on their platform. In response, Elon Musk, the world's richest man, stated that he is considering founding a company to compete with Amazon.

IT Note: Grok Bot is a resident cloud-based AI intelligent entity launched by xAI (now known as SpaceXSI). It can assign tasks just like sending messages to colleagues. It can operate web pages, applications, and files on its own cloud computer to complete multi-step work.

The media reported that Tesla integrated Grok Bot into its vehicles last month, allowing users to assign ordering tasks to AI during their commutes. Users no longer need to visit retail websites personally; AI can complete the shopping process on their behalf. For retail platforms that wish to control traffic, recommendations, and transaction entry points, this directly challenges their traditional e-commerce models.

It is reported that Amazon not only restricts orders placed through Grok Bot, but also blocks the Muse AI shopping agents of Meta. At the same time, Amazon is still developing its own AI shopping tool.

Netizen @thecsguy posted on the X platform yesterday, reporting an issue where their online purchase with Grok Bot was blocked, and encouraged Elon Musk to consider launching “X Shop”. In response to user feedback, Musk stated in his tweet: “Perhaps we should create a company that competes with Amazon.”