San Francisco, October 22nd / PRNewswire / -- At today's semi-annual virtual product event Roofr Builds, the CRM platform designed for rooftop contractors Roofr released AI Receptionist tailored to specific workflows, infinitely customizable user roles, as well as multiple updates to Roofr Sites, Instant Estimator, and Proposals. This event allowed contractors and business owners to directly understand how the CRM platform is evolving and demonstrated what a single, interconnected system can achieve, something that a collection of disjointed point tools cannot.
For a long time, companies in the roofing industry have been piecing together independent software systems used for different aspects of their business, including quoting, proposal preparation, payment collection, and telephone handling. In many cases, these tools were designed for other industries and later modified to fit the roofing business, rather than being built specifically around the needs of the roofing industry itself. With the release of these new products and features, Roofr is now one step closer to becoming a truly integrated CRM for the roofing industry.
Roofr Chief Product Officer Rajiv Jhurani stated: "Our mission is to be a trusted foundation for professionals in the roofing industry, helping them build success. With AI Receptionist and the continuous improvements to our platform, we are fulfilling this commitment in a bigger way than ever. Software that is tailored for specific scenarios, well-designed, and with clear goals can determine whether you will spend the entire weekend working or be able to spend time with your family. With these new products and features, roofing contractors can work more efficiently, win more projects, and still maintain that balance."
Created specifically for the roofing industry, this is a receptionist script, not a general answering script.
In the important announcement of this event, AI Receptionist of Roofr stands out particularly. This tool is built around the actual rooftop business workflow: screening potential customers, scheduling appointments, and transferring emergency calls in a way that meets the actual needs of rooftop businesses. This is different from most AI answering services, which often merely record information without taking action, and use the same set of generic scripts to serve all industries.
Unlimited, customizable user roles – no seat-based charging
Builds has also introduced new customizable user roles suitable for teams using Roofr CRM. Most CRM services are charged per seat, which means that each additional employee will be reflected in the bill. Subscribed users of Roofr, on the other hand, can obtain unlimited seats, so team expansion does not lead to a corresponding increase in bills.
Platform Updates
The event also showcased significant updates to Roofr Sites, Instant Estimator, and Proposals, as well as features such as Spanish translation, batch operations, and payment plans. All these updates reinforce the direction of Roofr to replace single-purpose tools with an interconnected system.
Roofr indicates that Builds is intended for more than just a single function: the company hopes to break the years of stagnation in roofing software and truly involve contractors and business owners in the tools that are being developed for them, rather than having them rely on software from outside the industry.
For more updates, please visit the Roofr website.
About Roofr
Roofr is an integrated roofing software platform designed for contractors in North America. From instant quotes and aerial measurements to proposals, billing, and CRM, Roofr provides roofing businesses with tools to help them win more projects, operate more efficiently, and achieve growth, without the need to piece together multiple systems.










