GreenCore Solutions Corp. ( GSC ) announces the launch of Agentic Shopping Hub for fast-moving consumer goods brands: Bring Your Agent
When customers' own agents are responsible for completing transactions, fast-moving consumer goods brands bring their agents to the A2A hub: discovery, scale, security, and transaction.
Vancouver and London, November 3, 2026 / PRNewswire / -- GreenCore Solutions Corp. ( GSC ) Today, we announce the launch of a new platform targeting fast-moving consumer goods ( FMCG ) brands. The company states that on this platform, brand agents will be discovered, verified, and transactions will be completed by various agents currently responsible for retail grocery shopping. Bring your agent.
The company states that in the search era, the goal was to “find it,” while in the e-commerce era, the goal was to “buy it.” For twenty-five years, these have been two separate processes, separated by a single click. Today, shoppers’ agents can accomplish both tasks in a single action, and the concept of “clicking” is beginning to disappear. With hundreds of millions of AI agents going online, it has become difficult for fast-moving consumer goods brands to deploy their own agents independently, as such efforts are both hard to detect and challenging to prove secure at a visible level.
Regarding this hub, the company stated that brands can bring their own agents. On A2A-Grocery.ai, these agents will be listed in the locations accessible to shopping agents. Their products are verified through barcodes, and their orders are completed for transaction – covering 20 markets, 1.97 million sales points, and 8,619 retail brands. Brands can set what content their agents can display, declare, price, and sell according to different markets; the hub will then verify each order accordingly.
The company stated that the gtinfetch.ai parser, which is aimed at AI agents, serves as a second layer of verification for each order: it confirms 84 million barcodes before the funds are transferred. Know your transactions ( KYT, understanding your transactions). A single record can respond to both the shopper's assistant and the retailer's agent simultaneously.
- Discovery: Listed at the locations where proxies conduct shopping – covering 1.97 million sales points and 20 markets.
- Scale: Capable of processing 84 million barcodes, with each barcode being called once.
- Security: Each order uses gtinfetch.ai as a second layer of verification.
- Transaction: Provide x402 to fast-moving consumer brands; agents can complete settlement in the same call to speed up the listing process.
The company stated that the change occurred this quarter. On October 21st, the world's largest retailer, with annual sales of approximately $700 billion, introduced Agent Profiles, Walmart Agent Gateway, and terms for AI agents: approved agents can now search for inventory through Model Context Protocol ( MCP ) and purchase goods on behalf of shoppers within the spending limits set by the customers. The company also mentioned that leading grocery retailers in France, Germany, the Czech Republic, India, Singapore, and South Korea have opened their shelves in the same manner. No search boxes, no shopping carts, no clicks required – the transactions are completed by the customers' own agents.
Regarding entering the market more quickly, the company stated that if a brand acts on its own, it would have to establish its own MCP entry point, complete the listing process, allow laboratory agents to connect in, and continuously maintain and operate it. GSC mentioned that their A2A-Grocery.ai hub has already been included in Official MCP Registry and Microsoft Azure API Center, and is also being read by various agents. Brands only need to bring their own agents to A2A-Grocery.ai to be able to enter the scenario of purchasing through AI agents.
The company stated that the adoption has arrived. In the third quarter of 2026, the usage rate of AI in the United States reached 37%, marking an eighth consecutive month of increase. Among these, groceries were the leading category, accounting for 32% (CivicScience, October 2026). 81% of American consumers and 53% of European consumers expect to use AI agents when shopping (BCG, 2026); among 13,500 Europeans surveyed, more than half are already using them, and another 27% intend to use them (Deloitte, 2026). Data from Blue Yonder in November 2026 shows that nearly a quarter of American consumers made purchases based on AI recommendations – and nearly half of those made returns later, with the most common reason being that the product did not match the description.
GSC CEO Matthew Keddy stated: "Now, the customers' own agents are completing the shopping process—they ask questions, make selections, and place orders. From the retailer's perspective, in large-scale scenarios, it is difficult to detect when fast-moving consumer brands deploy their own agents, and it is also impossible to ensure security. Our Agentic Shopping Hub is specifically designed to serve the retail grocery sector, where customers' agents are now completing the shopping process themselves—this is replacing the era of searching and clicking on e-commerce platforms." Bring your agent.
The company stated that fast-moving consumer goods brands can complete integration through MCP in a2a-grocery.ai. Agents can connect to mcp.gtinfetch.ai and mcp.a2a-grocery.ai. This platform is supported by gtinfetch.ai.
Regarding GreenCore Solutions Corp. ( GSC )
The company stated that GSC has built the first agentic commerce hub for retail groceries. GSC has developed gtinfetch.ai – which is a agentic commerce parser for transactions in retail grocery AI that targets GTIN agents – and operates A2A-Grocery.ai, A2A-Cosmetics.ai, and A2A-Retailmedia.ai among other A2A hubs. On these platforms, fast-moving consumer goods brands' AI agents can be discovered, verified, and transactions completed through Model Context Protocol ( MCP ) and Agent-to-Agent ( A2A ). GSC is Microsoft's AI Cloud Partner, with business covering 18 Azure regions and running on Google Cloud Enterprise. For more information, please visit gsc-em.com.
