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Apple's Mac sales in fiscal year 2026 hit a record high, and CEO Ternus claims it "fully demonstrates its excellent quality"
The Block
1h ago
Ai Focus
Apple's new CEO, John Ternus, stated during the financial report conference call that Apple's sales in fiscal year 2026 reached a record high, attributing it mainly to the popularity of MacBook Neo and MacBook Pro.
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On November 6th, according to IT, during the financial report conference call for the fourth quarter of fiscal year 2026 (from June 28, 2026, to September 26, 2026), held on November 3rd, Apple's new CEO John Ternus announced that Mac sales for fiscal year 2026 (from September 28, 2025, to September 26, 2026) reached a record high.

Tenuis stated at the meeting that Apple sold a record number of Mac units in fiscal year 2026, surpassing any previous fiscal year and setting a new high for the company's history. He said, "We have never sold so many Mac units in a single fiscal year, which fully demonstrates the exceptional quality of these products."

Apple's Chief Financial Officer, Kevin Parker ( Kevan Parekh ), stated that the sales volume of Mac mainly benefited from the recent booming sales of MacBook Neo and MacBook Pro.

Tech media MacRumors believes that against the backdrop of intensified competition in the PC market, and continuous pressure from the AI laptop and Windows camps, Apple's Mac product line has still gained strong user recognition. IT Home援引 a blog post stating that since Apple shifted to self-developed Apple Sil tokenized chip manufacturing, its advantages in performance, battery life, and energy efficiency have been considered key factors driving user upgrades and attracting new customers.

In terms of product lineup, Apple has launched the Mac and mini models equipped with M6 and M5 Pro chips, as well as the Mac Studio model fitted with M5 Max and M5 Ultra chips, further expanding its desktop Mac portfolio.

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