This move comes after Amazon blocked Meta's access to its website in September. The company stated that the launch of these features coincides with the start of the holiday shopping season.

This e-commerce giant stated that some American users will receive a text message inviting them to enable this shopping feature. Users who have obtained the permission can send shopping commands to Alexa via text message, and can perform tasks ranging from searching for products, adding items to their shopping cart, to completing the purchase using natural language queries.

This text proxy is built upon the recent upgrades of Alexa for shopping scenarios, therefore it allows users to manage lists, track prices, search for products across networks, compare products, and view order status. Users can also share product images or photos of someone wearing a particular outfit to search for similar items on Amazon.

The company stated that over time, Alexa will learn user preferences and recommend products accordingly.

The company also stated that users who have not received an invitation can join the waiting list. This feature will be rolled out more widely in the coming weeks.

As the consumer-oriented AI proxy market rapidly expands, platforms such as Amazon are creating their own proxies to seize this new mode of user interaction. Last month, the food delivery company DoorDash stated that third-party proxies had only placed a few hundred orders on their platform so far, and mentioned that the company would focus on developing its own text proxy; this proxy was launched in September.